“So here's what we built. The Call Taker is a virtual receptionist made specifically for [their industry] businesses.
When someone calls you after hours — nights, weekends, holidays, lunch breaks — instead of voicemail, they get a live, professional receptionist who knows your services, your pricing, and books appointments on the spot.
40% of calls to businesses like yours come after hours. And here's the kicker — 85% of people who hit voicemail never call back. They just call the next company on Google. We make sure that doesn't happen.”
Speak slowlyEmphasize 85%Pause after "next company"
Pricing
After-Hours Starter
$497/mo
Nights & evenings covered
Weekends & holidays covered
Lunch breaks covered
Customized to their business
No contracts — cancel anytime
No setup fees
Full 24/7 Coverage
$497/mo
Everything in After-Hours
Business hours overflow
Full appointment booking
FAQ handling
Technician dispatch support
Complete phone coverage
How to present it:
“Start with after-hours at $497. Zero risk. No contract. If you love it — and you will — you can upgrade to full 24/7 later.”
RULE: Always recommend $497 first. Upsell to $497 after they see results (week 2-3).
ROI Math — Use Their Numbers
Walk them through this live
Missed calls/week:[X]
Avg job value:$[Y]
Lost per week:$[X×Y]
Lost per MONTH:$[X×Y×4]
“So you said you miss about [X] calls a week after hours. At $[Y] per job, that's $[X×Y] a week walking out the door. That's $[X×Y×4] a month.
We're $497/mo. You make that back with ONE single job we catch for you. Everything after that is pure profit.”
Quick ROI Cheat Sheet
HVAC: 5 calls × $350 = $1,750/wk = $7,000/mo lost Plumber: 4 calls × $300 = $1,200/wk = $4,800/mo lost Roofer: 3 calls × $800 = $2,400/wk = $9,600/mo lost Dentist: 6 calls × $500 = $3,000/wk = $12,000/mo lost Lawyer: 3 calls × $1,500 = $4,500/wk = $18,000/mo lost Med Spa: 4 calls × $600 = $2,400/wk = $9,600/mo lost Property Mgmt: 5 calls × $400 = $2,000/wk = $8,000/mo lost
The Close — Word for Word
“Here's what I'd suggest. Start with the after-hours plan at $497. You'll see exactly how many calls we catch this week.
No contract. Cancel anytime. If you don't love it, you're out.
But I'm betting after you see the first call we answer at 9pm on a Tuesday, you'll wonder why you didn't do this sooner.
Want to get started?”
Then STOP talkingWait for their answerSilence closes deals
If they say "How does setup work?"
“Takes about 10 minutes. We customize the receptionist to your business — your services, your pricing, your booking process. We handle everything. You just forward your after-hours calls to your new number and you're live.”
Alternate Close — Urgency
“Every night you don't have this, calls are going to voicemail and those customers are calling your competitors. You said you're missing [X] calls a week — that's [X] potential jobs this week alone. Want to stop the bleeding?”
Alternate Close — Risk Reversal
“Tell you what — try it for 30 days. If we don't catch at least one call that would've gone to voicemail, I'll refund you personally. No questions. Fair enough?”
Every Objection + Exact Response
▶ "That's too expensive"
"$497 is less than one missed job. You told me your average call is worth $[Y]. We pay for ourselves with a single call. What costs more — $497, or losing $[X×Y×4] a month to voicemail?"
▶ "I need to think about it"
"Totally get it. But while you're thinking, your competitors are answering their phones tonight. How about this — start with after-hours at $497. No contract, cancel anytime. If you don't love it after a week, you're out. But I bet you will."
▶ "How do I know it works?"
"Call our demo line right now — (615) 784-5747. That's exactly what your callers will hear. Try to stump it. I'll wait."
▶ "I already use voicemail"
"85% of people who hit voicemail never call back. They just call the next company on Google. Your voicemail isn't losing messages — it's losing customers."
▶ "I don't get that many after-hours calls"
"Most owners are surprised when they see the real numbers. 40% of all calls to service businesses come after hours. Try us for a month — we'll show you exactly how many calls are coming in. If it's truly zero, cancel for free."
▶ "I have a receptionist already"
"That's great for business hours. But does your receptionist work at 9pm? On Saturdays? On Christmas? 40% of your calls come when she's not there. We cover every hour she doesn't."
▶ "I'll just hire someone / my wife answers"
"A full-time receptionist costs $3,000-$4,000 a month. Plus benefits. Plus they call in sick. Plus they can only answer one call at a time. We're $497, available 24/7, and can handle unlimited calls simultaneously. And no PTO."
▶ "What if customers don't like talking to AI?"
"Most callers can't even tell it's AI — it sounds like a real person. But here's the thing: the alternative isn't a human. The alternative is voicemail. And 85% of people hang up on voicemail. Would you rather they talk to our receptionist or talk to nobody?"
▶ "Can I do a trial first?"
"That's basically what this is. No contract, cancel anytime. You're never locked in. Start this week, and if you're not impressed by the number of calls we catch, cancel with one message. Fair?"
▶ "I need to talk to my partner/wife"
"100%. When do you think you'll talk to them? I can follow up tomorrow. In the meantime, have them call our demo line — (615) 784-5747. Once they hear it, the decision usually makes itself."
▶ "How is this different from an answering service?"
"Traditional answering services take a message and email it to you. By the time you see it, the customer already called your competitor. Our receptionist actually books the appointment on the spot, answers questions about your services, and gives pricing — like having your best employee on the phone 24/7."
▶ "What if something goes wrong?"
"You get notifications for every call. You see every booking. Nothing happens without you knowing. And if a caller has something unusual — like an emergency or a complex question — the AI takes their info and texts you immediately so you can call them back. You're always in control."
Demo Line Drop
“Actually — let me show you right now instead of telling you. Call this number: (615) 784-5747. That's our demo line. You'll hear exactly what your customers would hear at 9pm on a Saturday.”
"Go ahead and call it right now. I'll stay on the line."
After they call:
“So what did you think? That's exactly what your callers would hear instead of voicemail. Pretty different from 'leave a message after the beep,' right?”
Let THEM callStay quiet while they listenAsk "what'd you think?" after
They Said Yes — Onboard Now
Don't let them off the call without starting
“Awesome! Let's get you set up right now — takes about 10 minutes. I just need a few things from you.”
Business name
Services offered (list their main services)
Business hours
Service area / zip codes
Pricing (if they want the AI to quote)
Their current phone number
Best email for notifications
Payment info (send checkout link)
After call: Set them up in GHL, configure their virtual receptionist, send welcome text, schedule day-3 check-in. Tag as "customer" + "active-client."
Quick Rules
NEVER lead with price — ask about their pain first NEVER skip the demo line — let the product sell itself ALWAYS use their numbers for ROI math ALWAYS recommend $497 first, upsell later ALWAYS stop talking after the close question ALWAYS collect onboarding info on the same call IF they ask price early: tell them but frame it IF they say "let me think": push for the demo call
If they ask price before you're ready:
“$497/month, no contracts. But honestly — call our demo line first: (615) 784-5747. If the AI doesn't sound good enough to handle your customers, the price doesn't matter. If it does, $497 is less than one service call.”
The Call Taker — Internal Sales Tool
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