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Case Study — Plumbing

Precision Plumbing replaced their $1,400/month answering service and booked 38% more jobs

Atlanta, GA — 3-truck residential plumbing, drain & water heater

$1,400
Old Answering Service
$497
The Call Taker
+38%
More Jobs Booked
$903
Saved Per Month

The Problem

Mike Okafor has been running Precision Plumbing in Atlanta for 11 years. He had a full-time answering service — 3 operators, 24/7 coverage — costing $1,400 a month. It worked... sort of.

"My answering service was fine for taking messages. But that's all they did — take messages. Customer calls at 9 PM with a burst pipe? They'd say 'we'll pass the message along.' By morning, that customer already had another plumber at their house."

The real issue: his answering service couldn't book appointments, couldn't answer questions about pricing or services, and couldn't distinguish between a dripping faucet (schedule for Tuesday) and a sewer backup (emergency, dispatch now).

The Switch

Mike was skeptical about AI. "I told my wife, 'there's no way a robot can handle a panicking homeowner with water shooting out of their ceiling.' Then I called the demo line and the AI asked me better questions than my answering service ever did."

He started with the full 24/7 plan at $497/month — less than a third of what he was paying for human operators.

Answering Service

  • $1,400/month for 3 operators
  • Only took messages — no booking
  • Couldn't triage emergencies vs routine
  • Average callback time: 45 minutes
  • Customers often called competitors while waiting

The Call Taker AI

  • $497/month — saves $903
  • Books appointments and collects details
  • Triages emergencies automatically
  • Instant text alert to on-call plumber
  • Customer gets confirmation before hanging up

30-Day Numbers

118
Calls Handled
41
Jobs Booked by AI
8
Emergency Dispatches
1.4s
Avg Answer Time

"In 11 years, I've tried four answering services. Every single one was the same — they take a message and pray the customer waits for a callback. The Call Taker actually handles the call. It books the job, confirms the time, and texts me. By the time I see the message, the customer is already on my schedule."

— Mike Okafor, Owner, Precision Plumbing

The 38% increase in booked jobs came from two places: after-hours emergencies that previously went to competitors, and daytime overflow calls that his one office person couldn't get to fast enough. "We didn't get more calls. We just stopped losing the ones we already had."

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