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Case Study — HVAC

Palmetto Comfort went from missing 40% of after-hours calls to catching 100% in week one

Charleston, SC — 4-truck residential HVAC company

41%
Calls Missed Before
0%
Calls Missed After
+$8,400
Revenue Recovered / Mo
17x
ROI on $497/mo

The Problem

Marcus Thompson runs Palmetto Comfort Services, a 4-truck HVAC operation in Charleston, South Carolina. Like most HVAC owners, his biggest frustration wasn't the work — it was the calls he couldn't get to.

"I'd look at my phone at 10 PM and see three missed calls. Two voicemails, one hang-up. That hang-up? That's somebody who called my competitor instead. In the summer, that's a $400 emergency AC repair I just lost."

Marcus estimated he was missing 12 to 15 calls per week outside business hours. His answering service cost $289/month and still sent most callers to voicemail because the operators couldn't answer HVAC-specific questions.

Before The Call Taker

  • 41% of after-hours calls missed
  • Answering service couldn't book appointments
  • $289/mo for glorified voicemail
  • No weekend coverage
  • Customers leaving 1-star reviews about response time

After The Call Taker

  • 100% of calls answered within 2 rings
  • AI books appointments directly
  • $497/mo — pays for itself on first call
  • 24/7/365 coverage including holidays
  • Google reviews jumped from 3.8 to 4.6 stars

The Results — First 30 Days

Day 1
AI receptionist live. Customized with Palmetto Comfort's name, services, service area, and pricing. First after-hours call answered at 7:42 PM — emergency AC repair, customer booked for next morning.
Day 3
7 after-hours calls caught. 4 converted to booked jobs. Marcus: "I woke up to $1,600 in jobs I would have missed."
Week 1
23 total calls handled. Zero missed. Dispatched 2 emergency calls directly to on-call tech. Customer sat score: no complaints about phone experience.
Day 30
89 calls answered. 31 booked jobs. Revenue from after-hours calls alone: $8,400. Canceled old answering service. Net savings: $289/mo.

"I spent two years paying for an answering service that couldn't tell a capacitor from a compressor. The Call Taker AI knows my business, books my appointments, and texts me the details. It's like hiring a receptionist who works 24/7 for less than I was paying before."

— Marcus Thompson, Owner, Palmetto Comfort Services

Key Numbers

89
Calls Answered / Mo
31
Jobs Booked
2 sec
Avg Answer Time
4.6★
Google Rating

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