Privacy Policy

Effective: February 2026

The Call Taker ("we," "us," or "our") operates the website thecalltaker.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have. We believe in being straightforward — no legalese walls of text.

1. Information We Collect

When you fill out a form on our website (such as booking a demo, requesting a free missed call audit, or contacting us), we may collect the following:

• Full name (first and last)
• Phone number
• Email address
• Company name
• After-hours information (for audit requests)

We only collect the information you provide voluntarily through our forms. We do not purchase contact lists or scrape data from other websites.

2. How We Use Your Information

We use the information you provide to:

• Respond to your request — whether that's scheduling a demo, delivering a missed call audit report, or answering a question.
• Store your contact in our CRM — so we can follow up, send your audit results, and provide the service you requested.
• Communicate with you — about The Call Taker services, including demos, onboarding, and support. We will not spam you.
• Send you text messages (SMS/MMS) — including appointment confirmations, service reminders, follow-ups, and promotional messages about The Call Taker. Message frequency varies. Message and data rates may apply.
• Improve our service — understanding what HVAC companies need helps us build a better product.

2a. SMS/Text Messaging Consent

By submitting your phone number through any form on our website (demo request, free audit, contact form, or calendar booking), you expressly consent to receive SMS and MMS messages from The Call Taker (Wallace Dobbs, DBA The Call Taker) at the phone number you provided. These messages may include:

• Appointment confirmations and reminders
• Service-related follow-ups and updates
• Missed call audit results
• Promotional messages about The Call Taker services

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. Reply HELP for assistance. Consent is not a condition of purchase. Your information will not be shared with third parties for their marketing purposes.

3. Third-Party Services

We use a small number of trusted third-party services to run our business:

• GoHighLevel (CRM) — When you submit a form, your information is stored in GoHighLevel, our customer relationship management platform. GoHighLevel processes and stores contact data on our behalf. You can review their privacy policy at gohighlevel.com/privacy-policy.
• GitHub Pages (Hosting) — Our website is hosted on GitHub Pages. GitHub may collect standard server logs (IP address, browser type, pages visited). See GitHub's privacy statement.
• Google Fonts — We use Google Fonts to display text on our website. Google may collect your IP address when fonts are loaded. See Google's privacy policy.

We do not sell, trade, or rent your personal information to anyone.

4. Cookies and Tracking

Our website uses the following tracking technologies:

• Meta Pixel (Facebook Pixel) — We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. It may collect information about your browsing activity on our site, including pages visited and actions taken. You can manage your ad preferences through Facebook's Ad Preferences.
• Analytics — We may use analytics tools to understand how visitors use our site (which pages are popular, where people drop off, etc.). This helps us make the site more useful.

Most browsers allow you to control cookies through their settings. You can block or delete cookies at any time, though some parts of the site may not work as expected.

5. Data Security

We take reasonable steps to protect your personal information from unauthorized access, alteration, or destruction. Our website is served over HTTPS (encrypted connection). Access to our CRM and internal tools is password-protected and limited to authorized team members.

That said, no method of transmission over the internet is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security.

6. Data Retention

We keep your contact information in our CRM for as long as necessary to provide our services and maintain a business relationship. If you'd like us to delete your data, just send us an email and we'll take care of it within 30 days.

7. Your Rights

You have the right to:

• Access the personal data we hold about you.
• Request corrections to any inaccurate information.
• Request deletion of your personal data from our systems.
• Opt out of any marketing communications at any time.

To exercise any of these rights, contact us at the email below.

8. Children's Privacy

Our services are designed for HVAC business owners and operators. We do not knowingly collect information from anyone under the age of 18. If you believe we have collected data from a minor, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we'll update the effective date at the top of this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, want to request data deletion, or just want to say hi:

• Email: wallacemdobbs@icloud.com
• Website: thecalltaker.com
• Location: Lebanon, TN