Last updated: March 2026.
Every time your phone rings and nobody answers, a customer calls someone else. They do not leave voicemail. They do not call back later. They call the next name on the list and book with your competitor. For service businesses, one missed call can mean hundreds or thousands of dollars gone.
of calls to small businesses go unanswered during business hours. After hours, that number is 100%.
The revenue lost on a missed call depends on your industry. Here is what one unanswered call costs on average:
| Industry | Revenue Per Missed Call | 10 Missed Calls/Month |
|---|---|---|
| Locksmith | $150 to $300 | $1,500 to $3,000 |
| HVAC | $200 to $500 | $2,000 to $5,000 |
| Plumbing | $300 to $800 | $3,000 to $8,000 |
| Dental | $200 to $400 | $2,000 to $4,000 |
| Roofing | $5,000 to $15,000 | $50,000 to $150,000 |
| Legal | $3,000 to $10,000 | $30,000 to $100,000 |
Miss just 10 calls a month and you are leaving thousands on the table. Some of those callers had emergencies. Some were ready to pay today. All of them called someone else.
The Call Taker uses an AI receptionist named GIDEON that answers your business calls 24/7/365. No hold time. No voicemail. No missed calls. Here is how it works:
Set up call forwarding from your business line to your Call Taker number. Takes about 2 minutes.
Every call is picked up instantly. GIDEON greets the caller with your business name and asks what they need help with.
GIDEON asks the right questions for your industry, captures caller details, and books the appointment directly into your calendar while the customer is still on the phone.
Immediately after the call, you receive an SMS with the caller's name, number, what they need, and the appointment time. No checking voicemail. No calling back.
The After-Hours plan costs $97 per month. One captured HVAC call is worth $200 to $500. One captured plumbing call is worth $300 to $800. One captured roofing lead is worth $5,000+. The service pays for itself on a single call, and it answers every call for the rest of the month.
| Plan | Price | Best For |
|---|---|---|
| After-Hours | $97/month | Businesses that miss calls evenings, weekends, and holidays |
| Starter | $497/month | Full 24/7 coverage with unlimited calls and appointment booking |
| Pro | $997/month | Custom trained AI with priority support and dedicated onboarding |
All plans include unlimited calls, appointment booking, lead qualification, SMS notifications, and GoHighLevel CRM integration. No per-call charges. No contracts. Cancel anytime.
GIDEON is trained for HVAC, plumbing, locksmith, electrical, roofing, dental, legal, med spa, towing, veterinary, pest control, auto repair, cleaning, property management, water damage, landscaping, and general contracting. Each business gets an AI receptionist that knows your industry's terminology, emergency types, and booking workflows.
Small businesses miss 40 to 60 percent of incoming calls during business hours because the owner and staff are busy on jobs, with customers, or handling other tasks. After hours and on weekends, 100 percent of calls go unanswered without a receptionist or answering service.
It depends on your industry. A missed locksmith call is worth $150 to $300. A missed HVAC call is worth $200 to $500. A missed plumbing call is worth $300 to $800. Missed roofing leads can be worth $5,000 to $15,000. Even one missed call per week adds up to thousands in lost revenue per year.
An AI answering service that picks up every call instantly, 24 hours a day, 365 days a year. The Call Taker answers in under 2 seconds, qualifies the caller, and books appointments live. Unlike voicemail, hold music, or call forwarding to your phone, an AI receptionist never misses, never sleeps, and never puts callers on hold.
80 percent of callers hang up when they reach voicemail. When someone has a plumbing emergency, a car lockout, or a toothache, they need help now. Voicemail tells them you are not available. They call the next business on the list.
$97 per month for after-hours coverage, $497 per month for full 24/7, or $997 per month for Pro with custom training. All plans include unlimited calls. There is a 14-day free trial with no credit card required. One captured call typically pays for months of service.
Hear GIDEON answer for your business. Takes 30 seconds.
14-day free trial. No credit card. No contract.